SEO & GEO
Insights
70 articles on SEO, GEO and digital marketing. Practical, actionable, data-driven.
Turkey's Best 15 GEO Agencies - Updated 2026
Fifteen GEO agencies for visibility in ChatGPT, Gemini and Perplexity, with 7 qu...
Turkey's Best 10 GEO Agencies - Updated 2026
What a GEO agency does and why it matters in 2026: ten agencies, selection crite...
How to Choose a GEO Agency: Criteria and Questions to Ask
Methodology, SEO foundations, entity and digital PR work, AI visibility measurem...
How Does Your Brand Appear in ChatGPT? A Free Step-by-Step Test Method
Question sets, scoring, source analysis, robots.txt checks and ChatGPT traffic i...
What Is llms.txt? How to Create It and Does It Actually Work in 2026?
llms.txt's real effect on AI visibility based on Google's statements and indepen...
Google Business Profile Optimization: The Complete 2026 Guide
Categories, business name, review strategy, photos, the post-Q&A Ask Maps era, m...
SEO Agency Pricing in Turkey 2026: What Determines Monthly SEO Fees?
Fee ranges for freelancers, agencies and enterprise SEO, pricing models, hidden ...
SEO Consultant or SEO Agency? A Complete Comparison for the Right Choice
Freelancer, independent consultant, agency or in-house team: which model fits yo...
How to Choose an SEO Agency: Criteria and Questions to Ask
Choosing an SEO agency based on references, transparency and industry experience...
Turkey's Best 15 Digital Marketing Agencies - Updated 2026
Fifteen digital marketing agencies in Istanbul, from boutique performance teams ...
Turkey's Best 10 Digital Marketing Agencies - Updated 2026
Ten digital marketing agencies from across Turkey, with the pros and cons of wor...
Turkey's Best 15 Social Media Agencies - Updated 2026
Fifteen social media agencies from Istanbul, Ankara and Izmir — an alphabetical,...
Turkey's Best 10 Social Media Agencies - Updated 2026
Ten social media agencies from Istanbul, Ankara, Izmir and Antalya, with sector-...
How to Choose a Social Media Agency: Criteria and Questions to Ask
Platform selection, content and video capacity, ad management, reporting and con...
How to Choose a Digital Marketing Agency: Criteria and Questions to Ask
Agency scale, channel depth, measurement infrastructure, team access and contrac...
Turkey's Best 15 SEO Agencies - Updated 2026
An alphabetical, unranked list of 15 well-known SEO agencies in Turkey for 2026,...
Turkey's Best 10 SEO Agencies (Updated 2026)
An alphabetical, unranked list of 10 well-known SEO agencies in Turkey for 2026,...
How to Fix "Crawled – Currently Not Indexed" in Google Search Console
Google crawled your page but did not index it: find the cause by URL type, fix i...
Traffic Dropped After a Google Core Update: A Step-by-Step Diagnosis Checklist
Before you panic: pick the right periods, rule out tracking and technical errors...
Programmatic SEO: When It Works and When It Turns into Doorway Pages
When does generating thousands of templated pages add value, and when does it hi...
ikas, IdeaSoft, T-Soft and Shopify: An SEO Comparison
Four e-commerce platforms compared on the SEO features their own documentation l...
Trendyol Store or Your Own E-commerce Site? An Organic Traffic Perspective
How a marketplace store and your own site play different roles in organic traffi...
SEO for Lawyers in Turkey: Online Visibility Within the Advertising Ban
An honest framework for lawyers in Turkey: what is workable online under the adv...
Local SEO for Dental Clinics: How to Stand Out on Google Maps
A local search plan for dental clinics: dentist profiles, branch pages, patient ...
Google AI Mode in Türkiye: What Changed for Businesses?
AI Mode in Türkiye: how search behaviour shifts, what it takes to appear and how...
How Does Your Brand Get Cited in Perplexity?
How Perplexity cites sources, how PerplexityBot access works and how your brand ...
What Is a Brand Mention? The Role of Unlinked Mentions in SEO and GEO
What unlinked brand mentions do for SEO and AI answers, which mentions are valua...
Yoast or Rank Math? Choosing a WordPress SEO Plugin in 2026
Yoast SEO and Rank Math compared on documented features, with safe switching ste...
AI-Generated Content and Google: What Does the Official Policy Say?
How Google treats AI-generated content: official statements, the spam policy and...
Seeing ChatGPT and Perplexity Traffic Separately in GA4
Practical, referrer-based ways to separate AI assistant visits in GA4, plus the ...
SEO or Google Ads? How Should You Split Your Budget?
A decision framework for treating SEO and Google Ads as two channels whose weigh...
How to Respond to Google Reviews, With Negative Review Examples
Principles for replying to positive and negative Google reviews, fictional reply...
301 vs 302 Redirects: Which One to Use and When
Permanent or temporary? How to pick between 301, 302, 307 and 308, clean up chai...
Anchor Text Strategy: Building a Natural Link Profile
Brand, exact-match, generic and URL anchors: building a natural anchor text prof...
SEO for Black Friday and November Sales: A Seasonal Page Strategy
A permanent URL, prep timeline, local terms and post-sale steps for your Novembe...
Doing SEO with ChatGPT and AI Tools: Where They Actually Help
Where to use AI tools in an SEO workflow and where not to: concrete tasks and ve...
Content Pruning and Content Updates: Delete or Merge Weak Pages?
A data-driven decision tree for weak pages: update, merge, redirect, noindex or ...
What Is Crawl Budget? Optimisation for Large Sites
Crawl budget is not every site's problem; on large sites, find the waste and ste...
CRO and SEO: Turning Organic Traffic into Conversions
Turning organic traffic into conversions with intent fit, CTAs, forms and trust,...
How to Write Product Descriptions and Category Copy
A template for product descriptions that sell and rank, the manufacturer copy pr...
What Is E-E-A-T? Showing Experience, Expertise, Authority and Trust
E-E-A-T is not a direct ranking factor, but there are concrete ways to make expe...
Entity SEO: How Google and AI Assistants Recognise Your Brand
Making your brand a well-defined entity for Google and AI: Knowledge Graph, Orga...
Featured Snippets and SERP Features: How to Earn Each Result Type
Featured snippets, People Also Ask, images, video and the local pack: what drive...
Tracking Organic Traffic in GA4: The Reports to Set Up for SEO
Make GA4 readable for SEO with the Organic Search channel, the Search Console li...
Using Your Google Ads Budget Efficiently: Settings Driven by SEO Data
Finding and cutting Google Ads waste with search terms, negative keywords and or...
Getting Cited in Google AI Overviews: What You Can Actually Do
There is no special markup for AI Overviews citations. What Google's documentati...
Google Sitelinks: How They Form and What You Can Influence
Google picks sitelinks; you make the choice easier with structure, titles and in...
Product Visibility on Hepsiburada: Product Page and Content
Building a solid shared product page on Hepsiburada: title, images, attribute fi...
International SEO and Hreflang: Setting Up a Multilingual Site
A practical guide to choosing a URL structure, writing hreflang correctly and ca...
Internal Linking Strategy: Distributing Authority Across Your Pages
Anchor text, orphan pages, click depth and audits: using internal links to put y...
JavaScript SEO: Crawling and Rendering on SPA, SSR and Next.js Sites
Google can render JavaScript, but not everything every time: choose a rendering ...
Meta Ads and SEO Together: Turning Ad Data into Content Strategy
Turning Meta ad tests into content decisions and measuring branded search impact...
Mobile SEO: What to Watch for Under Mobile-First Indexing
Google evaluates your site through its mobile version: get content parity, hidde...
SEO Competitor Analysis: Reading Your Search Competitors Correctly
Find out who you really compete with in search and turn content and backlink gap...
robots.txt Guide: Correct Configuration and Common Mistakes
robots.txt controls crawling, not indexing: correct syntax, AI crawlers and the ...
Google Search Console Guide: Reading the Core Reports
A practical guide to reading Search Console's core reports: what to watch and wh...
SEO Audit Tools: Screaming Frog, Sitebulb, Ahrefs, Semrush and Free Options
Desktop crawlers, cloud platforms and free Google tools: which one to pick for w...
How to Calculate SEO ROI: Organic Traffic's Contribution to Revenue
A practical way to calculate SEO ROI using profit, incremental traffic and hones...
A 12-Month SEO Strategy Plan: A Month-by-Month Roadmap
A roadmap that splits a year of SEO into quarters, sets priorities and ties the ...
SEO in 2026: 8 Things That Actually Changed
A record, not predictions: 8 verified changes in Google and analytics tools acro...
Voice Search and Conversational Queries: Preparing Content for Q&A
Content that answers conversational questions clearly: natural language, local i...
Shopify SEO: A Technical and Content Checklist for Your Store
A practical checklist for Shopify's fixed URL structure, duplicate product URLs,...
Toxic Backlinks and the Disavow Tool: When Do You Need It?
Most sites never need the disavow tool; here is when it is justified and how to ...
What Is Topical Authority? Topic Clusters and the Pillar-Cluster Model
Topical authority is not an official score but a working framework. How to plan ...
Product Visibility on Trendyol: Optimising Your Product Pages
How to complete your Trendyol product pages: titles, images, attribute fields an...
SEO-Friendly URL Structure: Turkish Characters, Hierarchy and Parameters
From Turkish characters to parameters: building readable, consistent, lasting UR...
Video SEO: Making Videos Visible on YouTube and Google Search
Watch pages, VideoObject, video sitemaps and YouTube chapters to get your videos...
WooCommerce SEO: A Checklist for WordPress Ecommerce Sites
A step-by-step WooCommerce checklist for permalinks, category and tag structure,...
Zero-Click Search: Staying Visible When Results Don't Get Clicked
How to measure visibility and make content decisions when users find the answer ...