Schema Generator (JSON-LD)
Choose your schema type and fill in the details; the tool instantly produces JSON-LD you can add to your site. I explain what each type does in the schema and structured data guide.
How to use it
- Pick a schema type at the top. Local Business suits businesses with a physical address; Organization suits a brand or company.
- Enter your details exactly as they appear on your website and Google Business Profile.
- Copy the code on the right and add it to the <head> or body of the relevant page.
- After publishing, check it with Google's Rich Results Test and the Schema Markup Validator.
Frequently Asked Questions
Is the information I enter stored anywhere?
No. The tool runs entirely in your browser; nothing you type is sent to a server or saved.
Will adding schema improve my rankings?
Structured data is not a ranking guarantee on its own. It helps search engines and AI systems understand your content, and some types can be eligible for rich results. See the technical SEO guide for context.
Where should I put the code?
JSON-LD can go in the page <head> or <body>. Local business and organization markup usually goes on the home or contact page; article markup goes on the article itself.
I use WordPress. Do I still need this?
SEO plugins generate basic schema automatically; you can use this tool to fill gaps such as opening hours or sameAs links. For choosing a plugin, see Yoast vs Rank Math.