People looking for a lawyer usually get a recommendation, then type the name into Google or an AI assistant. An old address or a wrong phone number ends it there. For law firms, the real issue is accurate, consistent information when someone searches by name.
Lawyers in Turkey work under an advertising ban. The 9 August 2024 amendment to the Union of Turkish Bar Associations' Advertising Ban Regulation explicitly brings keywords, redirecting code and similar methods aimed at ranking high in search engines, as well as online advertising, within the ban. So I do not offer SEO aimed at keyword rankings, outranking competitors or winning clients; I offer consulting that keeps the firm's online identity accurate, sound and compliant. The framework is covered in SEO for lawyers and the advertising ban.
Short answer: My consulting for law firms covers accurate details in name searches, an accurate Google Business Profile, technical site health, well-structured informational content, compliant review handling and correct firm details in AI assistants. I promise no rankings, clients or online ads; every step is checked against your bar's current rules and legal advice.
The problems I see most often in law firms' online identity
A first review, from solo practices to larger firms, usually finds:
- Not found by name: A name search shows an old directory listing or a similarly named firm.
- Inconsistent details: Old addresses and phone numbers linger in directories and map listings.
- An inaccurate Business Profile: Wrong category, outdated hours or “Divorce Lawyer” added to the name.
- Risky copy: “Best” claims, success rates, a references page, “specialist” titles, keyword stuffing and pages multiplied by district name, often left by a previous agency.
- Technical weakness: Slow pages, broken mobile layouts, accessibility gaps or forms without a privacy notice.
- Wrong AI answers: Assistants repeating an old address or a former partner.
Scope: digital presence and compliance for law firms
Accurate, consistent details in name searches (NAP)
Firm and lawyer names, titles, address, phone and bar registration should match across the site, map listings, directories and bar records. We fix that, then add Organization, LegalService and Person markup, as described in the schema and structured data guide. The aim is describing identity details correctly, not a ranking trick.
Google Business Profile accuracy
The profile needs the real name, right category, address and hours, with no description or posts aimed at bringing in work. Setup is covered in Google Business Profile optimization.
Technical site health
We check speed, mobile usability, accessibility and security (HTTPS, secure forms, updated software); good Core Web Vitals thresholds are LCP ≤ 2.5 s, INP ≤ 200 ms and CLS ≤ 0.1. That is basic quality, not promotion. See technical SEO fundamentals.
Properly structured informational content
Practice areas go in a plain list with no claim of specialisation; lawyer pages show education, languages and registration. New content is considered only after the bar's view and a legal review, and I do not plan keyword-targeted content.
Compliant handling of reviews and reputation
I do not recommend review campaigns. We write reply guidelines so reviews are not used promotionally and no reply confirms someone is a client; see how to respond to Google reviews.
Correct firm details in AI assistants
We test questions such as “Where is X Law Firm?” regularly and fix the source of wrong answers, using the GEO implementation guide method.
A compliance check at every step
Every recommendation is flagged against the bar's current rules; nothing goes live without approval.
Work plan: what we do and what we measure
The goal is not traffic or rankings but accurate information, a sound site and compliant content.
| Area of work | What we do | What we measure |
|---|---|---|
| Firm details (NAP) | Matching name, address and phone everywhere | Correct site and details in name searches |
| Google Business Profile | Correcting name, category, hours and description | Profile accuracy, pending edits |
| Technical site health | Speed, mobile usability, HTTPS, accessibility, indexing | Core Web Vitals, accessibility, Search Console errors |
| Informational content | Plain practice area and lawyer pages | Risky wording resolved |
| Reviews and reputation | Reply guidelines, confidentiality | Replies breaching the guidelines |
| AI assistants | Question testing, fixing sources | Accuracy of assistant answers |
| Compliance check | Flagging recommendations for approval | Changes pending and approved |
There are no ranking, click or client targets.
From the first call to the first 90 days
- Intro call (30 minutes): The firm, its site and any previous agency work.
- Audit (weeks 1-3): Crawl, content inventory, listings and AI questions; questionable wording goes on a compliance list.
- Legal check: The list goes to the firm and its legal adviser; the final call is the firm's.
- Implementation (months 1-2): Technical, NAP and profile fixes, risky copy removed.
- Review (months 2-3): Reply guidelines, approved content changes, AI retest.
- Day-90 review: Compare with the baseline and plan light maintenance.
After that, a yearly review against current rules is usually enough.
The advertising ban and the limits of this service
Turkey's Attorneyship Law and the Union of Turkish Bar Associations' Advertising Ban Regulation prohibit lawyers from obtaining work through advertising. The 2024 amendment limited website content, banned client references and covered ranking-oriented keywords, redirecting code and online ads. A May 2026 amendment set up a unit to monitor breaches, including online. I am not a lawyer; rely on your bar's current rules.
Compliance note: This service is built around compliance with the Union of Turkish Bar Associations' advertising ban rules. My recommendations are not legal advice; the final assessment of what is permissible rests with your firm and your legal adviser.
For that reason, these are things I do not do or recommend:
- Work aimed at ranking for keywords or outranking competing firms
- Paid or unpaid advertising on search engines or social media
- Superiority claims such as “best”, “specialist” titles, success rates and promised outcomes
- A references page, or using client reviews or case results for promotion
- Pages multiplied by district or city name to solicit work, and buying links
- Campaigns to collect reviews from clients
Accurate name searches, a sound site and correct AI answers are still valuable work that is not advertising.
Who this consulting suits, and who it does not
I run law firm projects myself rather than handing them to a team. That approach is not right for every firm.
- Good fit: Firms wanting a simple, solid, compliant site.
- Good fit: Firms cleaning up a previous agency's risky copy.
- Good fit: Firms worried about wrong AI answers.
- Not a fit: Firms wanting rankings, traffic or clients.
- Not a fit: Anyone wanting promises about rankings or case numbers; I do not make them.
My general consulting approach is on the SEO consulting page. To discuss your firm, book an intro call or write via the contact page.
Frequently Asked Questions
How is the fee for law firm compliance consulting set?
It depends on the firm's size, the site's technical condition and the breadth of scope, so I do not quote a figure here. You can see my working models on the pricing page and what drives market rates in SEO agency pricing.
Can you do keyword work for a law firm?
The rules bring keywords and redirecting code aimed at ranking high in search engines within the ban, so I neither do nor recommend ranking-driven keyword work. Plain page titles, or checking Search Console for name searches, differ in nature, but your bar and legal adviser decide where those stand.
Will this work move us up in Google?
That is not the goal and I do not promise rankings. I measure accurate name-search details, site health and AI answer accuracy; listing fixes often show within weeks.
Can lawyers in Turkey use Google Ads?
The rules bring advertising on online channels within the ban, and search ads are assessed in that context. So I do not recommend paid ads. Ask your bar association for a definitive view.
Can we have a Google Business Profile and ask clients for reviews?
An accurate profile is an information listing. Asking clients for reviews needs a separate assessment under professional rules, so I do not recommend review campaigns, and confidentiality comes first in replies.
Can a law firm publish articles or a blog on its site?
The rules restrict general, abstract content shared to obtain work; get a written opinion from your bar first. I cover this in detail under lawyers publishing content.
Does working with a consultant on this scope breach the advertising ban?
It depends on the work. Technical maintenance, speed and information consistency are quality issues rather than promotion, while keyword work aimed at ranking is explicitly mentioned in the rules. Define the scope in writing before signing and have your legal adviser review it.