From Classroom to AI Search.

I graduated from Marmara University's Computer Education and Instructional Technology department, then spent 5 years as an IB teacher applying technology-driven learning methods. Since 2018 I've been a dedicated SEO specialist — and since 2022 an independent consultant pioneering GEO alongside SEO.

My Story

After graduating from Marmara University's Computer Education and Instructional Technology department, I started my career as a teacher at an IB-certified private school. During five years of applying innovative, technology-assisted learning methods, I discovered the power of making decisions with data.

In 2018 I made a deliberate pivot to digital marketing and began my SEO career at an agency. In those early years I worked on large-scale e-commerce and fintech projects, rising to a senior role by 2020 working with Turkey's leading brands.

Since 2022 I have operated as an independent SEO & GEO consultant. Working with 150+ brands across 14 sectors, I was early to recognize that AI is rewriting the future of search. Today I specialize not only in SEO but in GEO — being cited as a source in ChatGPT, Perplexity and Google AI Overview.

We've never worked with a consultant who explains complex SEO topics this clearly. His teaching background shows — he teaches everything, not just does it.